Our approach is playful and experimental.
We prioritize strategic thinking and conceptually driven work.
Our approach is playful and experimental.
We prioritize strategic thinking and conceptually driven work.
Our approach is playful and experimental.
We prioritize strategic thinking and conceptually driven work.
Services
Brand Identity
Brand Identity
Brand Identity
Brand Strategy
Brand Strategy
Brand Strategy
Digital Design
Digital Design
Digital Design
Art Direction
Art Direction
Art Direction
Motion Design
Motion Design
Motion Design
Packaging
Packaging
Packaging
Who we work with
We collaborate with founders, creative leads, and purpose-driven organizations shaping culture, care, and progress—from beauty to human rights, from AI to the arts.
We collaborate with founders, creative leads, and purpose-driven organizations shaping culture, care, and progress—from beauty to human rights, from AI to the arts.
We collaborate with founders, creative leads, and purpose-driven organizations shaping culture, care, and progress—from beauty to human rights, from AI to the arts.
WHO ARE WE
As a diverse, BIPOC-led team, we bring varied lived experiences to every project — shaping work that’s inclusive, culturally aware, and creatively rich.
How we work
Our approach is hands-on and concept-led, blending clarity with craft. Whether you're launching something new or evolving what already exists, we work closely to create systems that last and ideas that resonate.
OUR
Collaborative
model
We’re small by design. Around each project, we build a tailored team of collaborators—writers, developers, motion designers, and strategists—who match our energy and standards. It keeps us nimble, focused, and close to the work.
How we work
Our approach is hands-on and concept-led, blending clarity with craft. Whether you're launching something new or evolving what already exists, we work closely to create systems that last and ideas that resonate.
OUR Collaborative model
We’re small by design. Around each project, we build a tailored team of collaborators—writers, developers, motion designers, and strategists—who match our energy and standards. It keeps us nimble, focused, and close to the work.
How we work
Our approach is hands-on and concept-led, blending clarity with craft. Whether you're launching something new or evolving what already exists, we work closely to create systems that last and ideas that resonate.
OUR Collaborative model
We’re small by design. Around each project, we build a tailored team of collaborators—writers, developers, motion designers, and strategists—who match our energy and standards. It keeps us nimble, focused, and close to the work.
select clients
Harvard Public Health
Human Rights Foundation
Luminato Festival
Meta
NYC Tech
Oculus
SAP
the team
Brian Banton
Co-Founder | Creative Director
Brian is a multidisciplinary designer originally from Toronto. With a Master’s degree in design and over 18 years of experience, he has worked across brand, product, and motion design for both commercial and non-profit clients. His career includes roles at SAP as a Creative Director, Oculus VR at Meta Reality Labs in California, Frog Design’s Brooklyn office as a Principal Designer, and Pentagram NYC as a Senior Designer.
Brian’s work blends strategy, technology, and storytelling to create thoughtful, human-centered experiences. Early in his career, he designed award-winning books, identity systems, and motion graphics for cultural institutions before relocating to New York.
In addition to practice, Brian has taught design at York University, George Brown College, and Humber College, mentoring the next generation of creatives.
Jacqui Lau
Co-Founder | Creative Director
Jacqui is a Melbourne native and design nomad who eventually settled in Toronto. She brings over 18 years of experience in brand identity and visual design, with a recent focus on digital solutions for tech-forward projects. Her career spans collaborations with clients like Harvard, adidas, Converse, NYC Tech, Google, Shopify, and Samsung.
Recognized with numerous awards, Jacqui has worked around the world at top agencies including Sid Lee, DDB Melbourne, TBWA\ Hong Kong, and Anomaly’s NYC office. She also held senior roles at Shopify and served as Design Director at science and wellness start-up Elysium Health in New York.
She cares about creating purposeful work. Jacqui also has an entrepreneurial spirit, co-founding a coffee bar and pizza shop in Glasgow, Scotland, and launching her kidswear label, Babes in Hoods.
Jacqui Lau
Co-Founder | Creative Director
Jacqui is a Melbourne native and design nomad who eventually settled in Toronto. She brings over 18 years of experience in brand identity and visual design, with a recent focus on digital solutions for tech-forward projects. Her career spans collaborations with clients like Harvard, adidas, Converse, NYC Tech, Google, Shopify, and Samsung.
Recognized with numerous awards, Jacqui has worked around the world at top agencies including Sid Lee, DDB Melbourne, TBWA\ Hong Kong, and Anomaly’s NYC office. She also held senior roles at Shopify and served as Design Director at science and wellness start-up Elysium Health in New York.
She cares about creating purposeful work. Jacqui also has an entrepreneurial spirit,
co-founding a coffee bar and pizza shop in Glasgow, Scotland, and launching her kidswear label, Babes in Hoods.
Awards
Work with us
We’re always looking for talented collaborators. If our approach appeals to you, please get in touch.
We’re always looking for talented collaborators. If our approach appeals to you, please get in touch.
With Respect—Plan of Record acknowledges that we are on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples. We are grateful to have the opportunity to work on this land.
With Respect—
Plan of Record acknowledges that we are on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples. We are grateful to have the opportunity to work on this land.