Atelier Kids
Arts & Culture
A playful rebrand rooted in curiosity and care.
Atelier Kids is a Reggio Emilia–inspired preschool located in Toronto’s west end, just steps from High Park. With a strong reputation in the community, they were ready for a brand refresh — one that would better reflect their values and attract a new wave of families and educators.
Their existing identity felt dated and didn’t capture the warmth, creativity, or curiosity that defines their program. Our goal was to reimagine their visual language from the ground up — creating something playful, elevated, and distinctly them.
Services
Brand Identity
Web Design
Motion
Logo Design
3D Rendering
Wayfinding
Web Content
Art Direction
Services
Brand Refresh
Logo Design
Stationery
Guidelines
Logo Design
Year
2024
Atelier Kids
Arts & Culture
A playful rebrand rooted in curiosity and care.
Atelier Kids is a Reggio Emilia–inspired preschool located in Toronto’s west end, just steps from High Park. With a strong reputation in the community, they were ready for a brand refresh — one that would better reflect their values and attract a new wave of families and educators.
Their existing identity felt dated and didn’t capture the warmth, creativity, or curiosity that defines their program. Our goal was to reimagine their visual language from the ground up — creating something playful, elevated, and distinctly them.
A playful rebrand rooted in curiosity and care.
Atelier Kids is a Reggio Emilia–inspired preschool located in Toronto’s west end, just steps from High Park. With a strong reputation in the community, they were ready for a brand refresh — one that would better reflect their values and attract a new wave of families and educators.
Their existing identity felt dated and didn’t capture the warmth, creativity, or curiosity that defines their program. Our goal was to reimagine their visual language from the ground up — creating something playful, elevated, and distinctly them.
Services
Services
Brand Identity
Web Design
Motion Design
Logo Design
3D Rendering
Wayfinding
Web Content
Art Direction
Year
Year
2024
2024
Process
Process
We evolved the brand into something more expressive and inviting, rooted in the centre’s Reggio Emilia philosophy. The logo was built from playful building blocks that form the letters A and K—reflecting the idea of learning through construction and creativity.
We also introduced three animated characters—Lulu, Leafy, and Coco—quirky triangle friends who add personality and play across everyday brand moments.
We evolved the brand into something more expressive and inviting, rooted in the centre’s Reggio Emilia philosophy. The logo was built from playful building blocks that form the letters A and K—reflecting the idea of learning through construction and creativity.
We also introduced three animated characters—Lulu, Leafy, and Coco—quirky triangle friends who add personality and play across everyday brand moments.
Outcome
Outcome
The new identity is bright, welcoming, and full of character. Built around foundational shapes and nature-inspired elements, it brings the centre’s learning philosophy to life across signage, web, social, and print.
Since launch, the refreshed brand has sparked renewed interest from families and educators alike—offering a visual language that feels both joyful and thoughtfully considered, just like the program itself.
The new identity is bright, welcoming, and full of character. Built around foundational shapes and nature-inspired elements, it brings the centre’s learning philosophy to life across signage, web, social, and print.
Since launch, the refreshed brand has sparked renewed interest from families and educators alike—offering a visual language that feels both joyful and thoughtfully considered, just like the program itself.
Next Project
Luminato
Arts & Culture
Next Project
Luminato
Arts & Culture
Next Project
Luminato
Arts & Culture