RAIA Beauty
Fashion & Beauty
A brand to empower women with facial eczema.
Kat, the founder of RAIA, approached us to create a beauty-meets-skincare brand tailored for women with facial eczema. RAIA helps women feel confident in their skin, offering makeup enriched with science-backed, skin-loving ingredients.
The brand needed to strike a balance between care and confidence, speaking to hydration, self-expression, and trust. It had to feel elevated without being exclusive, and reassuring without feeling clinical. A beauty brand with a skincare soul and a message of hope at its core.
Services
Brand Identity
Art Direction
Packaging
Social Templates
Guidelines
Logo
Creative Direction
Photoshoot Production
Services
Brand Identity
Logo Design
Motion Design
Brand Campaign
Guidelines
Web Design
Digital Assets
Social Templates
Year
2025
RAIA Beauty
Fashion & Beauty
Details
A brand to empower women with facial eczema.
Kat, the founder of RAIA, approached us to create a beauty-meets-skincare brand tailored for women with facial eczema. RAIA helps women feel confident in their skin, offering makeup enriched with science-backed, skin-loving ingredients.
The brand needed to strike a balance between care and confidence, speaking to hydration, self-expression, and trust. It had to feel elevated without being exclusive, and reassuring without feeling clinical. A beauty brand with a skincare soul and a message of hope at its core.
Services
Brand Identity
Logo Design
Motion Design
Brand Campaign
Guidelines
Web Design
Digital Assets
Social Templates
Year
2025
RAIA Beauty
Fashion & Beauty
Details
Kat, the founder of RAIA, approached us to create a beauty-meets-skincare brand tailored for women with facial eczema. RAIA helps women feel confident in their skin, offering makeup enriched with science-backed, skin-loving ingredients.
The brand needed to strike a balance between care and confidence, speaking to hydration, self-expression, and trust. It had to feel elevated without being exclusive, and reassuring without feeling clinical. A beauty brand with a skincare soul and a message of hope at its core.
Year
2025
Process
Process
Kat envisioned a brand that felt editorial, elevated, and empowering, something to wear with pride. We crafted a minimal, skin-first system that felt clean and credible without tipping into clinical.
The logo’s waterdrop counterforms nod to hydration and healing, while the visual identity stays soft and restrained. Launch photography echoed this tone: raw, natural, and quietly confident, celebrating real skin with clarity and care.
Kat envisioned a brand that felt editorial, elevated, and empowering, something to wear with pride. We crafted a minimal, skin-first system that felt clean and credible without tipping into clinical.
The logo’s waterdrop counterforms nod to hydration and healing, while the visual identity stays soft and restrained. Launch photography echoed this tone: raw, natural, and quietly confident, celebrating real skin with clarity and care.
Outcome
Outcome
The final identity reflects RAIA’s mission to uplift and empower through skincare, storytelling, and design. From tactile packaging to city posters, every touchpoint speaks to beauty that doesn’t hide but heals.
Rooted in empathy and elevated by design, RAIA now moves confidently in a category where few brands have dared to lead, with clarity, confidence, and care.
The final identity reflects RAIA’s mission to uplift and empower through skincare, storytelling, and design. From tactile packaging to city posters, every touchpoint speaks to beauty that doesn’t hide but heals.
Rooted in empathy and elevated by design, RAIA now moves confidently in a category where few brands have dared to lead, with clarity, confidence, and care.
Next Project
January Media
Arts & Culture
Next Project
January Media
Arts & Culture
Next Project
January Media
Arts & Culture
Next Project
January Media
Arts & Culture
Next Project
January Media
Arts & Culture