Aeva Health
Health & Wellness
A holistic platform for women with autoimmune diseases.
Aeva Health is a holistic platform designed to support women living with autoimmune diseases. The founder’s mission was clear: to create a trusted space for self-management and empowerment, rooted in the belief that wellness is shaped equally by the mind, body, and soul.
The brand needed to feel intelligent and calm, modern but not cold, while steering clear of sterile medical tropes. It also had to stand apart from trend-led beauty brands, leaning instead into something more timeless, tactile, and elevated.
Services
Brand Refresh
Web Design
Motion Design
Guidelines
Logo Design
Art Direction
Print Templates
Art Direction
Year
2024
Aeva Health
Health & Wellness
Details
Details
A holistic platform for women with autoimmune diseases.
Aeva Health is a holistic platform designed to support women living with autoimmune diseases. The founder’s mission was clear: to create a trusted space for self-management and empowerment, rooted in the belief that wellness is shaped equally by the mind, body, and soul.
The brand needed to feel intelligent and calm, modern but not cold, while steering clear of sterile medical tropes. It also had to stand apart from trend-led beauty brands, leaning instead into something more timeless, tactile, and elevated.
A holistic platform for women with autoimmune diseases.
Aeva Health is a holistic platform designed to support women living with autoimmune diseases. The founder’s mission was clear: to create a trusted space for self-management and empowerment, rooted in the belief that wellness is shaped equally by the mind, body, and soul.
The brand needed to feel intelligent and calm, modern but not cold, while steering clear of sterile medical tropes. It also had to stand apart from trend-led beauty brands, leaning instead into something more timeless, tactile, and elevated.
Services
Services
Brand Identity
Web Design
Motion Design
Guidelines
Logo Design
Art Direction
Year
Year
2024
2024
Process
Process
We approached the brand as a system of quiet confidence: intelligent, editorial, and grounded in nature. Inspired by the inherent harmony of the body and the organic imperfection of natural forms, the identity leans on tactile visuals, soft light, and thoughtful restraint.
Rather than mimic traditional wellness tropes or clinical minimalism, we aimed to craft a visual and verbal language that feels elevated yet human, one that communicates clarity, care, and depth.
We approached the brand as a system of quiet confidence: intelligent, editorial, and grounded in nature. Inspired by the inherent harmony of the body and the organic imperfection of natural forms, the identity leans on tactile visuals, soft light, and thoughtful restraint.
Rather than mimic traditional wellness tropes or clinical minimalism, we aimed to craft a visual and verbal language that feels elevated yet human, one that communicates clarity, care, and depth.
Outcome
A brand system that feels like a breath out, trusted, textural, and quietly empowering. From the photography to the product packaging and digital experience, every element supports the founder’s vision of a thoughtful, elevated approach to women’s wellness.
By blending clinical cues with natural softness, Aeva repositions autoimmune care as something less medical and more human, helping women feel seen, supported, and in control.
A brand system that feels like a breath out, trusted, textural, and quietly empowering. From the photography to the product packaging and digital experience, every element supports the founder’s vision of a thoughtful, elevated approach to women’s wellness.
By blending clinical cues with natural softness, Aeva repositions autoimmune care as something less medical and more human, helping women feel seen, supported, and in control.
Next Project
Luminato Festival
Arts and Culture
Next Project
Luminato Festival
Arts and Culture
Next Project
Luminato Festival
Arts and Culture