Harvard Public Health
Education & Health
A unified brand system for a leading voice in public health.
Harvard Public Health asked us to unify their magazine’s visual identity across editorial, marketing, and social channels. We created a comprehensive 130-page brand toolkit, refining everything from typography and color to motion, layout, and tone of voice. Designed to be clear, credible, and human, the new system supports their mission to make health journalism more accessible and impactful.
Services
Brand Refresh
Web Design
Motion Design
Social Templates
Guidelines
Logo Refresh
Print Templates
Art Direction
Services
Brand Identity
Logo Design
Motion Design
Brand Campaign
Guidelines
Web Design
Digital Assets
Social Templates
Year
2024
Harvard Public Health
Education & Health
A unified brand system for a leading voice in public health.
Harvard Public Health asked us to unify their magazine’s visual identity across editorial, marketing, and social channels. We created a comprehensive 130-page brand toolkit, refining everything from typography and color to motion, layout, and tone of voice. Designed to be clear, credible, and human, the new system supports their mission to make health journalism more accessible and impactful.
A unified brand system for a leading voice in public health.
Harvard Public Health asked us to unify their magazine’s visual identity across editorial, marketing, and social channels. We created a comprehensive 130-page brand toolkit, refining everything from typography and color to motion, layout, and tone of voice. Designed to be clear, credible, and human, the new system supports their mission to make health journalism more accessible and impactful.
Services
Services
Brand Refresh
Web Design
Motion Design
Social Templates
Social Templates
Guidelines
Logo Refresh
Print Templates
Art Direction
Year
Year
2024
2024
Process
Process
We started by auditing the existing brand and aligning with the team on tone and values: smart, trustworthy, and rooted in clarity. From there, we evolved every visual element and introduced the torus as a symbolic graphic device, representing the fluid, interconnected nature of public health. The result was a flexible design language grounded in editorial principles but built for real-world use.
We started by auditing the existing brand and aligning with the team on tone and values: smart, trustworthy, and rooted in clarity. From there, we evolved every visual element and introduced the torus as a symbolic graphic device, representing the fluid, interconnected nature of public health. The result was a flexible design language grounded in editorial principles but built for real-world use.
Outcome
Outcome
The toolkit included brand guidelines, social templates, ad layouts, and assets for both internal and external use—empowering the team to show up with confidence and consistency across platforms. More than just a visual system, it became a foundation for storytelling, helping amplify conversations around health equity, climate justice, and systemic change.
The toolkit included brand guidelines, social templates, ad layouts, and assets for both internal and external use, empowering the team to show up with confidence and consistency across platforms. More than just a visual system, it became a foundation for storytelling, helping amplify conversations around health equity, climate justice, and systemic chang
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