Now Running
Performance Running Apparel
Motion-driven brand for active individuals.
Founder Jay brought us his vision for Now, a brand that pulses with the rhythm of movement and the essence of activewear fashion. Built around the idea that motion connects us, Now speaks to our shared humanity — we are beings in constant motion. Aimed at “Active Lifestylists” who blend wellness, fitness, fashion, and culture, the brand fuses the spirit of movement with creative expression. Look good, feel good — Now is where style meets energy.
Services
Brand Identity
Logo Design
Motion Design
Brand Campaign
Guidelines
Web Design
Digital Assets
Social Templates
Year
2024
Now Running
Performance Running Apparel
Motion-driven brand for active individuals.
Founder Jay brought us his vision for Now, a brand that pulses with the rhythm of movement and the essence of activewear fashion. Built around the idea that motion connects us, Now speaks to our shared humanity — we are beings in constant motion. Aimed at “Active Lifestylists” who blend wellness, fitness, fashion, and culture, the brand fuses the spirit of movement with creative expression. Look good, feel good — Now is where style meets energy.
Motion-driven brand for active individuals.
Founder Jay brought us his vision for Now, a brand that pulses with the rhythm of movement and the essence of activewear fashion. Built around the idea that motion connects us, Now speaks to our shared humanity — we are beings in constant motion. Aimed at “Active Lifestylists” who blend wellness, fitness, fashion, and culture, the brand fuses the spirit of movement with creative expression. Look good, feel good — Now is where style meets energy.
Services
Services
Brand Identity
Art Direction
Motion Design
Logo Design
Apparel Design
Year
Year
2024
2024
Process
Process
We stepped into the mindset of the active lifestylist, where movement meets culture and self-expression drives style. Jay’s fast-paced, hands-on approach kept the process dynamic and collaborative from day one. We worked through rapid iterations and visual explorations to build a flexible identity system that reflects the brand’s rhythm — bold, modular, and always in motion.
We stepped into the mindset of the active lifestylist, where movement meets culture and self-expression drives style. Jay’s fast-paced, hands-on approach kept the process dynamic and collaborative from day one.
We worked through rapid iterations and visual explorations to build a flexible identity system that reflects the brand’s rhythm — bold, modular, and always in motion.
Outcome
Outcome
The final identity is built to move, with a toolkit of expressive graphics, animated elements, and flexible layouts that carry across digital, print, and apparel. It’s a bold, expressive branding toolkit that gives the founder everything needed to grow, with clarity, consistency, and style — always in motion, never static.
The final identity is built to move, with a toolkit of expressive graphics, animated elements, and flexible layouts that carry across digital, print, and apparel. It’s a bold, expressive branding toolkit that gives the founder everything needed to grow, with clarity, consistency, and style — always in motion, never static.
Next Project
Aeva Health
Health & Wellness
Next Project
Aeva Health
Health & Wellness
Next Project
Aeva Health
Health & Wellness